When it comes to promoting your event, social media can go a long way... sorta. Social media won't help you get attendees to your first event, but it _will _help you get more attendees to your next event, so it's worth some investment.
Social media can improve promotion in two ways:
- *Local social media **promotes what your attendees do, which helps attract friends.
- Global social media helps attendees feel part of a bigger movement.
Certain social media platforms are better suited to one task or the other.:
- Local: Snapchat, Facebook
- Global: Twitter, Instagram, also Facebook